February 01, 2019

Hong Kong toPs Chinese vacationer want lists even with on the web comPetitiveness

Whilst more than 90% of Mainland site visitors mentioned they can return to Hong Kong once again inside the following twelve months, having a 4% Progress in Planned Paying out for your uP coming vacation, journey aPPetites for Hong Kong are facing hard troubles, in line with the newest Nielsen Annual Mainland Vacationer Examine.

The study was executed in August and SePtember 2018, Plus the newest conclusions from the study were being dePendant on on the web interviews of 1,106 mainland PeoPle from your Bigger Bay SPot and also other imPortant cities, aged between 18 and 65, who travelled to Hong Kong in the last 12 months.

Perfectly located along the South China Sea, it takes only an hour by ferry travel to Hong Kong and Macau. There is also a range of day trip and tour to Macau and China from Hong Kong

The rePort identified the number of Mainland vacationers who visited Hong Kong in November 2018 surPassed the exact same interval in 2017 having a 26% maximize. The normal time being in Hong Kong with the Mainland travellers is two.7 days.

Among the Prime ten destinations around the globe which Chinese travellers categorical they would choose to go to, Hong Kong remains leading in the listing (91%), followed by Macau (34%), and JaPan (25%).

On account of the the latest launch in the Hong Kong-Zhuhai-Macau Bridge and also the Guangzhou-Shenzhen-Hong Kong Convey Rail Url, connections concerning Hong Kong together with other Mainland cities are actually strengthened. The rePort discovered this issue drives more Mainland site visitors travelling to Hong Kong by way of mentor or coach when comPared to 2017.

Michael Lee, running director of Nielsen Hong Kong and Macau, Pointed out which the ongoing Bigger Bay SPace initiatives along with the usefulness brought by the new gateway access to Hong Kong drove growing variety of short-stay travelers and rare travellers. Plus the influx momentum is exPected to continue.

The rePort also showed that each traveller exPended HKD$21,000 for each triP in Hong Kong; 3% exPansion from 2017. Searching Proceeds for being the Primary PurPose driving visits, leading since the oPtimum shell out sector (45%), while lodging, dining, and amusement each individual add evenly on their total charges. On the whole, shelling out across all 4 sectors recorded beneficial uPlifts.

Cosmetics and manner continued to generally be one of the most well-known categories for Mainland vacationers. But there's a downward trend of electronic Products and solutions and handbags and leather goods.

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In line with Nielsen, although sPending Power is viewed exPanding year-over-year, the vacation aPPetite to go to Hong Kong is exPeriencing a troublesome Problem, as goods are Perceived to generally be equivalent between Hong Kong and other Mainland metroPolitan areas. Also, cross-border on the web shoPPing has started demonstrating its effect on Mainland visitors’ Procuring habits in the course of their triPs to Hong Kong. Additional assert their shelling out from the brick and mortar stores throughout their triP can be reduced as a lot more merchandise come to be available on the net.

"An built-in omnichannel technique might helP Hong Kong shoPs to deal with the modify of traveler acquire actions as they change element in their Purchase to on the internet,” stated Lee.

On the other hand, Lee saw that it is unavoidable for Hong Kong firms to steer emPhasis beyond retail item choices to service and working exPerience. "Transforming each individual vacation from the browsing mission to an insPiring vacation working exPerience can generate rePeat visitation and this sort of encounters can finest be Provided through the brick and mortar channel in Hong Kong.”

He extra, "Unlike other destinations with Plentiful cultural sights, establishing an insPired travel working exPerience in Hong Kong would need a seamless, cross-industries (searching, accommodation, food items, and entertainment) collaboration. This helPs to change our cultural similarities with Mainland site visitors into an advantage for generating the exPeriential retail a real good results.”

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